What is Design? [Design Session 01]

May 20, 2008 · Reading Time: 0min 15sec · Print This Article

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A great tongue and cheek on design. Just like producing a great marketing idea, the key message here is that while good ideas and design (just like marketing ideas) can come out of the blue, it can also stem from a process -ed way of looking at the problem. Sit back and enjoy.

Phases shared in video (in order):

  1. Need Finding
  2. Brainstorming
  3. Prototyping
  4. Formgiving
  5. Critiquing
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