The Art of Marketing - Why Power Rangers Fail

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I consider myself fortunate when it comes to marketing education. I started young.

• At 5 years old I did this machine like thingy out of cardboard which allows for groceries to be dispensed into the plastic bags at a much faster rate than they did then (and today). I’m not sure what happened to the toy that came with the cardboard box (I believe it was “Swamp Thing”), but I was more concerned with the product aspects of the device. I wrapped that cardboard machine of mine in black paper too. Packaging at 5 years old.
• At around the same time, before Power Rangers ever existed, I was watching this way cool show called Maskman. Now, it had a competitor called “Flashman” I believe,  but Maskman was superior because of one thing and one thing alone… it had passion. It’s storylines were outrageously courageous and romantic (for a 5 year old) to begin with for its genre (Come on, its soundtrack is called “Ai No Soldier” which means “Soldier of Love”) and its ending theme song is a hit.

Yes the ending theme song. Don’t take my word for it. Many in the internet till today still rave over this gem. Here it is, “Ai No Soldier” / “Soldier of Love”:

What does this have to do with marketing? Many things. For one, I think “Marketing Directors” have to stop being boring. And managers of small businesses have to stop sounding like they own huge empires by saying stuff like “I measure bottom lines” when talking about marketing ideas, especially when marketing is that component that will help you survive past the 2.5% of your target audience.

Maskman illustrates the art of marketing: how passion and a good story, with a zest of the creative, moving away from the boring, helps you to be memorable even after 18 years of absence.

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