Ideas That Spread, Win [Seth Godin]
May 13, 2008 · Reading Time: 0min 11sec · Print This Article
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Entrepreneur and best-selling author Seth Godin speaks at the Greater Baltimore Technology Council. Here he stresses on marketing the idea that encapsulates the product. His argument is simple: the core product and its mantra must be outstanding before people will actually care to take notice of the actual product.
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