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Say It Like Obama by Shel Leanne is a dynamic read. Its 200+ pages are filled with analysis of the many speeches that the President Elect has done, with insights into the many tools he uses such as props, visual cues and alliterations. The author’s explanations might seem juxtaposing at times, but I think they are clear rather than assuming. It’s noteworthy that she is also the author of one of my favourite books on job interviews “How to Interview Like a Top MBA.”

One key lesson for me was how, even when reading the speeches in the book itself, the energy of the President Elect could still be felt. His branding and product dimension is that strong. In marketing wise, he represents the 5th P, after Product, Price, Place, Promotion. He represents the Person aspect of your marketing tactics. A strong P can do your product good.

Whether you are an Obama fan, someone who’s in the business of giving speeches and presentations, a young politician or executive, or even a student looking to improve your ability to influence, Say It Like Obama by Shel Leanne is a recommended read.

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