Marketing and Da’wah Thoughts from Hafihz in Singapore » When Recession, Do Marketing On…

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When Recession, Do Marketing On…

Submitted by Hafihz (Admin) on Wednesday, 19 November 2008No Comment

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People. Yes, people. Too often when times are tough and cost cutting comes into action, persons are viewed as variable costs rather than assets. Of course, this would be understandable… but the problem is while all the retrenchments are going around, marketing is shifted from People to other stuffs…

You run full page ads with the aim to remind people that you’re still number one
You continue to maintain (and even renovate) that company pond, field, unnecessary gardening
You explore costly technology (which you’re not sure really what it does anyway) instead of keeping talent

Times like these, it’s important to emphasize the People aspect of your marketing. Cut their salaries, reduce their bonuses, keep the trust…

The company garden can come later.