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The website is a great tool for many things, one of which is personal branding. Having your own site means you’re able to display (and promote) the best that you have to offer. In  other words, visitors to your site are able to feel your personality, get a sense of who you are by the feel your site gives to the web surfer.

This brings me to the important topic for today. The thing is, I’ve seen many sites where the site itself is really fantastic; nice theme, cool animation, nice feel basically to the entire thing. You get a sense that the person behind this site (since it’s a yourname.com kind of site) must be something. So when the chance comes, and I finally meet the person, guess what…

Disappointing. He is nothing like his site. He doesn’t speak as well, motivate as well… hey, you start wondering if the site is really his.

If you’re building a site about yourself, it’s best to build your offline personality first. This should come even if you never decide to build a site in the first place. Having a personality helps because persons with personality are memorable. You want to be remembered not to be praised at, but to be helpful and easily accessible in the hearts and minds of others when they do need help on something.

So if you have a site, remember to build your offline personality too. Speak confidently and clearly, improve on your language pronunciation, dress well, display motivation.

With that, people will be more inclined to visit your site too. Your site should be based on a personality already there, and not on hollow ground.

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