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Marketeers have to be good storytellers:

• You have to be able to sell the story to the finance dude.
• You have to be able to communicate the story of the product and its benefits to customers.
• You have to tell the story in your promotions.
• When the going gets tough, you have to tell the right story to replace the wrong one.

And many other instances. Humans in general are storytellers, and we live with the component of the stories we tell ourselves. Tweak alittle of the stories you tell yourself about the world around you and it’ll make the difference between flight or fright.

Practice your ability to perceive the world through different lenses. Hit the right lens with your customers and you may just turn your story into mutual music.

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