“Switch Off Mobile Phones” [Masjid Poster Review]

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This is a mock up of a sign I saw at Masjid Al-Iman (original version in Malay) placed outside the prayer hall to remind the faithful to switch off their mobile phones. Original text read something like “Tiada panggilan lebih penting dari seruan Tuhan.”

I love ads designed with intelligence, and firmly believe that such is the way to go especially when communicating with the opinion leaders of your target audience. Opinion leaders and transmitters view ads as critically as the designers themselves, peeling off layers all the way to intention. They will appreciate ads with beauty and genius - translating well to your product message, in this case a courtesy to silence.

Some of the best copywriting I’ve seen from masjids. Hats off to the masjid and the designer of this poster. MasyaAllah.

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