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Once upon a time, I was an anti-blogger. I couldn’t understand the maturity of the medium nor the people who would want to tell the whole world about their thoughts. Then one day, I came to the conclusion that I had to jump into it as well, because as someone trained in marketing, the future is in digimarketing, and I had to familiarize myself with the blogging landscape as well…

To stay relevant.

But how easy it is to “shake leg”. You’ve graduated, landed a nice job and you tell yourself “all is settled”. But wait a minute… what exactly is settled?

In Asia, when a tiger wakes up, it runs. To chase his prey.

In Asia, when a deer wakes up, it runs. To avoid being prey.

Conclusion? No matter what you are… Run.

I’ve lined up an arsenal of courses that I’ve enrolled myself in 2009 to stay relevant, one or two related to marketing, and the many rest on ukhrawi. I encourage you to do the same. It’s a good reminder that’s able to pull you back to earth if you find yourself swimming in an ivory tower of infallibility and perceived expertise. If anything, it’s not just to remain relevant, nor is it to continue to grow and be able to contribute…

But its to remain competitive.

“Inna salaati wa nusuki wa mahyaaya wa mamaati Lillaahi Rabb il-‘Aalameen, laa shareeka lahu wa bidzaalika umirtu wa ana awwal ul-muslimeen“.

“Indeed, my prayer, my sacrifice, my living and my dying are for Allah, the Lord of the Worlds, no partner has He. With this I have been commanded and I am the first of the Muslims (those who submit to Him).“

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