Notes for Participants of Marketing Talk (050708)
July 5, 2008 · Reading Time: 0min 20sec · Print This Article
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Today I had the opportunity to meet some budding sister entrepreneurs who have started / are thinking of starting their own business. I am heartened at their spirit of learning and wish them well.
The session was on marketing for household businesses. I shared 2 key ways to position their new businesses against their larger competitors. Here is a complete list which complements the 2 strategies mentioned during the talk:
- Provide superior service
- Personalize communication with buyers
- Build on personal branding
- Build strong links with fellow small businesses and networks
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