Does Your Selling Point Matter?
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One of the many advantages of the net is the ability to actively promote what you’re good at. However a close look at some pitches / unique selling propositions / selling points reveals that too many are just mere "cut-and-paste" of what others are already doing.
How do you know if what you’re saying to others about your business (or yourself) really matters? Here are four key questions you need to ask:
- Is it valuable?
- Is it rare?
- Is it hard to imitate?
- Is there capacity to sustain the selling point?
If you’ve been following my writings for quite some time, you’d notice that I keep mentioning the personality-growth aspects. Put a unique personality to the test against the four questions above and you’d understand why leaders are killers: a strong personality is valuable as it’s able to capitlize on opportunities and neutralize threats, is rare to come by as you can for example copy the styles of execution but it’s really hard copying the styler himself, personalities are hard to imitate and personalities are able to garner leadership (and hence capacity - organization wise) to run the business in the long run.
Let me use my own case as an example. It is no secret that I am actively being branded as a Malay-Muslim Marketing Strategist, with the right qualifications. I am unique, but not for long. Somewhere someone out there has spotted me, seen my resume, and is following suit.
Which is why I have to run. Here’s are some of my repositioning tactics for 2009:
- Continue my Arabic. The aim is still the same: to lecture marketing in Arabic.
- Certfication in human psychology. A marketing degree with a psychology background is asset.
- A new book: thicker, meaner, better. I’ll most probably use voice recognition software to "write" this book.
You cannot settle for too long. Similarly, I cannot keep branding my own self the way I have for the past 3 years. We cannot keep using the same concepts, same arguments.
It’s time to move on. Are you with me?
(1 votes, average: 3 out of 5)
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I love his work 
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What matters is that you must find your own niche and market it. There’s 1 billion Muslims around the world.
There’s always a need for repetition because people just forget. Sometime you have to link back to your old posts in order to get people to read it and at the same reiterate what was been said or improved on it in the new post.
Interesting. I’m trying to roll it back… and ask fundamentally whether whatever it is the pitching is about really matters. Does it really matter.
Repeating the mundane is seriously boring. And this is not about blogging specfic at all, it’s about fundamentally what the branding is pivoted on. Take spam… its repetition which is undesirable.
And yes, finding the niche. But how do you know if your niche is niche-fully useful? Disillusionment at mundaneness is sad to say the least.
But how do you know if your niche is niche-fully useful?
Well that’s simple. Ask your readers what they think. and ask them will they use it in their daily activities.