If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Once upon a time, I was an anti-blogger. I couldn’t understand the maturity of the medium nor the people who …

The latest financial crunch is making airwaves. An impending gloom of recession is expected to emerge from the states, with Asia counting on its economic boom bubble (lead by China) to tackle the crisis.
What does …

(We take 5 from my subscription series to bring this important posting)
You might have the above. Here are the symptoms:

The latest buzz, and suddenly you claim to be the latest expert.
You disregard teachers, pick up …

Cutting Edge Site Subscription Tip 5: Diverse Promotions
Unless you’re someone famous, getting high subscriber counts cannot be achieved passively. You’ve got to be creative, go out of your comfort zone and actively promote subscription.
And we’re …

Cutting Edge Site Subscription Tip 4: Permission Marketing
Permission marketing is about waiting for the green light from potential customers before shoving to them all that you’re excited about but in that which they have little …

Weekend’s here, so I’ve decided to take a break from my Cutting Edge Site Subscription Series and show you the dark side of this whole business.

Feedburner hacked! from Boris Veldhuijzen van Zanten on Vimeo.
Little satisfaction. …

Cutting Edge Site Subscription Tip 3: Start Regular
To build the intitial base of subscribers, chances are you’d have to post more and more frequently in the early stages of your blogging. Here’s are my thoughts:

Frequent …

Cutting Edge Site Subscription Tip 2: Flying Purple Cows

Cows are boring. Purple cows are Seth Godin’s briliance. Flying purple cows, and that should get you noticed.
Subscription calls are like cows. So make them purple, and …

On top of comments from previous post (Welcome 100), I received a handful of smses asking me to share my subscription generating methods.
So this will be the first of a series of articles, all about …

This took lots of background work and marketing. Lots.

Maybe I’ll design a course on this whole subscription business. What say you?

At my workplace, I get comments from colleagues and members of public about everything under the sun. And after each remark (well, almost all of ‘em), I’d take that red squarish sticky notepad of mine, …

to be able to see and understand the world through the hearts and minds of your customers.
The more highly tuned you are to your customers, the more you’ll be able to understand where they are …

That one-of-a-kind migraine you feel when you see something done awfully wrong, and you have the skills to correct it.
You roll up your sleeves, pick the nearest, most powerful hose available, and start distinguishing all …

Every morning when I go to work now, at about the 4th bus stop a dad will board the bus with his young son (maybe primary 2?). And everyday, he’ll tap his and his son’s …

It’s a disease of pitching some have. The poor salesman attempts to give great insight, but uses facts that are dusty, and stuff that almost everyone knows. It’s worse when you knew the fact eons …

For quite some time, I’ve been in the advisory seat. I would have short meetups and advice businesses on their marketing angles.
Today I was the client. It was a short meetup with the creatives agency …

Sometimes it benefits you. Sometimes it rings.
I’m talking about self-branding (what people know you as). Take me: I’m the marketing/malay/nus/wrote the book/business/entrepreneurial guy whose supposed to help you with your business/marketing/ …
You get the idea.
Sometimes …

2 recent examples:

“All items at 73% of price” - It’s bad enough that the customer has to take awhile to figure out that it’s therefore at 27% sale (which would have been visually easier to …

This is a short follow up to the previous article on being customer centric. In this article, I want to take you to the marketing zoo…
Lots of animals hang about in the marketing zoo. Some …

I was in the cab when the uncle asked me if I wanted to turn on the radio. I was surprised, and told him that rarely do cab drivers ask such questions. He then told …

I was at the mall minutes ago, and passed by the clinic. It was 12.40pm, 2 hours and 40 minutes after the clinic’s opening hours. I caught a glimpse of the customer counter, the one …

The rise of the silver dollar group, together with their aspirations to start up businesses is admirable to say the least. Here you have those in their 40s, 50s who have aims of owning companies …

I’ve come to a conclusion: Singaporeans love saying this one word during presentations. Actually we don’t just say it during presentations, but actually even during interviews. Actually just about any conversation when we are in …

A recent article in CNN highlights the need to educate the masses regarding psychotherapy (treatment on the couch) rather than promoting pills for cure. Here’s the article link: http://edition.cnn.com/2008/HEALTH/08/04/psychiatrists.couch.ap/index.html .
TV ads do contribute to the …