The Official “One-Day-BBA” Course by Hafihz

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I’ve noticed alot of books which have titles like “One-Day-MBA” and “How To Get A Business Degree In One Day”. Yesterday I decided to browse through such a book. Not bad.

Now, obviously you can’t get the same juice from years of learning in a business school in just one book. But the nature of such books is that they reduce the theory aspects and give more weight towards the tactics and tools deployed. A handy guide I think for managers out there who’ve never had any formal training.

Not to be outdone, I’ve decided to come up with my own course, and give it away free! Okay, it’s not exactly a book or anything downloadable. Rather it’s a collection of material which I’ve come across back in my university days in business school or in my own readings, which I think are solid compact guides and have impacted me somewhat. Some of the titles are common, others are the hidden gems. I hope readers like you who are looking for such reads enjoy this list, segmented into some key business acumens. Here we go:

MANAGEMENT: 12 Angry Men (Movie): A superb 96min gem on the art of persuasion. Rent it out at your video local stores.

MARKETING: Kotler On Marketing (Book): Forget those bogus marketeers. This is the renowned scholar of marketing himself, Professor Philip Kotler. This book is good first read if you want to get a clear picture of what exactly is marketing, and how to apply.

STRATEGY: Sun Zi Art of War (Book): Sun Zi’s Art of War has been recommended by many business professionals, including Donald Trump himself. It’s certainly a powerful read on strategy and tactics. This version by Professor Wee, a Professor of Strategy, Management and Organization at The Nanyang Business School, is very well written with clear tafsiran and explanation. It has been one of my primary strategic guides.

HUMAN RELATIONS: Influence: The Psychology of Persuasion (Book): This book is a communications leverage, and is one of my favourite’s on my bookshelf. A very poweful read.

STATISTICS: Discovering Statistics Using SPSS (Book): This book is a statiscal gem, explaining concepts with ease. Rather thick though, only because it goes through each topic step by step, and salted with the author’s witty humour… making statistics fun (really!). One of the best books on statistics in the market, and a good reference on your bookshelves.

FINANCE: Measuring Marketing: 103 Key Metrics Every Marketer Needs (Book): Finance and me don’t gel. Hence this book has been that companion that I need each time I have to look through ratios and such. Since marketing activities have to be substantiated with financial stuffs  (especially when pitching to the finance guys), this is my own personal “marketing lawyer”.

With a bit of coffee and some super duper speed reading, you could go through these materials in one day.

Have your own favourites? Let me know!

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