Starhub Launches Singapore’s First Location Mobile Advertising

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SINGAPORE Marketers now have another juicy tool to target consumers in Singapore. Telco Starhub has launched the nation’s first nationwide location based mobile advertising. According to the assistant GM of advertising for StarHub, location-based advertising is easier and more effective than non location based advertising such as direct mailers due to timing and the relevance of the location in which consumers receive the ad.

Mobile advertising has been a rather peculiar topic, with much of the worry stemming from the perception that any advertising which enters “my mobile phone” is spam, spelling trouble for the ad company. The mobile phone is a rather personal object, and is in most owners’ deep personal space. The last thing you would want while waiting for that text message to see if he or she accepts your interest, or the call from the doctor that your spouse is doing well in hospital… is an ad.

Location-based mobile advertising, with its targeted messages and the ability of the consumer to access the product (which would be within the vicinity) may be the way to go for mobile advertising.

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