Silly Promotions Copywriting
August 13, 2008 · Reading Time: 0min 28sec · Print This Article
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
2 recent examples:
- “All items at 73% of price” - It’s bad enough that the customer has to take awhile to figure out that it’s therefore at 27% sale (which would have been visually easier to understand). Challenging the customer to try and mentally calculate what’s 27% off anything is another story altogether.
- “$40 per hour (minimum 4 hours)” - Why can’t you just tell me “Minimum 4 hours for $160″ instead of having me do a quick and unnecessary mental sum?
Dear businessman, on your product the price tag is your favourtie part. And it’s the part customers hate the most too. So please make something which is already painful for the customer easier on the eyes. We want to enjoy shopping…
And not do unnecessary calculations.
Articles you might also like:
1. Gd way to ‘teach’ zakat to kids/beginners if they’re watching by themselves. 2....
Bro I do not know about you..
From what I see & experience…People don’t like to look at big numbers. Therefore they would break it down..
The idea is to get them to call you and that’s where you do the magic.
http://www.fadzuli.com
The breakdown should be meaningful.
1) If the breakdown has a perception of deception, your ad may backfire.
2) If the breakdown is not accompanied by an existing installment of some sort, then the breakdown may not meaningful for the customer.
3) The breakdown must be strategic and depends on many pricing factors, like mode of payment etc. Sometimes no breakdown is better. Sometimes people do like looking at big numbers when the price is right. The breakdown must help the customer and not make him feel dumb.
The pricing communicates first before they might have any call to action to call you. If it doesn’t communicate attention, interest and desire, no call and no chance for the magic pitch on the phone.
If the pricing is tricky, don’t display it then. That’s better than a bad pricing strategy.