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Jeff Hawkins is the founder of Palm Computing and Handspring. In this video, he argues that it takes alittle bit of intuition and abit of hard research at times to make things happen.

At the core of marketing research is identifying the right and specific problem to be solved. Once that is done, then designing the research objectives which are aimed at diagnosing the problem kicks into gear. Too many at times the very thought of marketing research skips past the problem identification stage and more often than not assumes the problem to be such and such. For example, is your problem really “promotions” or “getting the purchase” ? Just by this example, we can see how each one would result in different research procedures and questions to be asked.

In order to solve the problem, the first step is to filter the noise and identify the real culprit.

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