Relationships Take Time
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Before you decide to expand, switch markets. venture into new frontiers, remember the above.
Recently I took a trip to the nearby donut shop during lunchtime, all excited to get my cheese chocolate special. What greeted me was this:
We have expanded! Check us out at our new branch at Expo!
I was at Toa Payoh. Check them out at Expo eh… nice expansion, clumsy strategy.
Remember that relationships take time. So once you’ve build that rapport, don’t severe them unneccessarily just because you’re all excited. It’s like getting to know someone, and just as you’re getting alittle cozy with their style, they suddenly disappear.
Treasure customer-built relationships. Give them more of what they like, in addition to your new offerings.
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