Pitching Yesterday’s News

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It’s a disease of pitching some have. The poor salesman attempts to give great insight, but uses facts that are dusty, and stuff that almost everyone knows. It’s worse when you knew the fact eons ago.

And he sounds extremely convinced (not leaving any room to probability or other factors), and wonders why you’re not.

I think marketeers (or anyone in the act of talking clients) should have an annual meeting, to discuss phrases and ideas which should not be used anymore, simply because they’re old. Some examples

• “You know, actually customers don’t like ads”
• “You see, marketing is all about branding”

Really? Wow.

It’s not that the concepts are wrong or right, but it’s the way they’re presented. The “You know actually” or “You see… all about” is extremely juxtaposing and signals a lack of tact and experience. It’s not actually this… nor all about that. It’s more than that. So when the pitcher sounds like the universe revolves around him by making these absolute statements, and makes it worse by presenting basics as thought they are “extraordinary information” (showing a lack of exposure and reading on the part of the one pitching)…

He’ll soon be yesterday’s news too.

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