No Marketing for Psychotherapy
August 5, 2008 · Reading Time: 0min 24sec · Print This Article
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A recent article in CNN highlights the need to educate the masses regarding psychotherapy (treatment on the couch) rather than promoting pills for cure. Here’s the article link: http://edition.cnn.com/2008/HEALTH/08/04/psychiatrists.couch.ap/index.html .
TV ads do contribute to the “aura of invincibility” on pills - pop a pill and you’re fine. To promote psychotherapy, promotions should do a comparisons ad versus pills, and state clearly that it is better at treatment. Provide some sort of brain scan graphics, get a few doctors to provide testimonials.
I wonder if there is the same concern on the rise of plastic surgery.
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