“Vlog” is short for “video blog”, a blog which uses video heavily as its prime content. Sometimes Vlogs are also referred to as “moblogs” because these are short with mobile phones.
Some reasons why Vlogs are becoming increasingly popular:
- Offers a face behind service
- Level of interactivity
- Huge cost saver for producers (as supposed to TV commercials or TVCs)
- Offers the reality TV component
The main barrier of Vlogs is the component of accountability: you as the entrepreneur have to be confident and outspoken enough. However like most other communications mediums, once you get the hang of it and you built momentum, it should be smoother sailing.
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