Question. Why do we like it more when we go to our favourite eating place and, as we step up to order our food, we see that there are not too many people? How about why we feel more comforted when we are going to our favourite barber and we see that there isn’t anyone there at all?
They call it diseconomies of scale (or the lack of). Simply put it, you tell yourself “Thank goodness. Now I know I’m getting a nicely cooked meal / nice service from the barber who’ll make me look good”.
We cringe and go uncomfortable when our service providers are busy, and fairly so. Because from experience, we have come to expect the service from hastiness (busy-ness) to be poor.
Businesspeople, sit up and take notice. Yes, it’s good and feels nice to stretch your hands to many places, it might feel that your business is “expanding”. But don’t stretch too much till the muscles tear. Concentrate on that one thing that you’re good at first, and achieve the automation and fluency to drive that product to high standards for your customers first before you decide to go elsewhere. It makes good business sense too because you have to have a specialty. People know you by a specialty, whether it be that you wear that super tall songkok always to prayers or that you speak well. Something, anything. You go to the coffeeshop and order that fried mee goreng from that stall because you know that his nasi goreng (fried rice) is so-so, but his mee goreng (fried noodles) flies you to the moon.
Hmm… an idea there for the name of my mee goreng stall….
“Mee Goreng Fly Me to The Moon”.
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