Look for Whinocerous

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This is a short follow up to the previous article on being customer centric. In this article, I want to take you to the marketing zoo…

Lots of animals hang about in the marketing zoo. Some are beautiful but silent. Others look like they’re not alive, but when they move they sometimes stun you. Some too make lots of noise.

Let’s go to a section of the zoo called “Target Market”. In this section, the animals have different looks. But they all like your ABC bananas. Some however make lots of noise. They’re called the whinocerous.

You love these animals because they are the ones you want to have whining. Careful now, don’t listen to the other sounds you might hear when you’re still with the whinocerous. Take care of the whinocerous, cause they are in the Target Market section, your first favourite section. When the whinocerous don’t make noise anymore, then we might try taking our ABC bananas to the animals we remembered (or still are) making noise…

The monkeys.

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