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I was reading MM Lee’s comments on Singapore’s bilingual education policy and how it was benefiting our citizens venturing in China. You can find the article here.

The article hits it in the nail when it comes to learning a new language. Think about how you know English, Malay or any other language. Yes, you might have learnt one or two quite naturally by speaking the language at home, while others you had to memorize your way tons of language rules and terms. But when you reduce them all to one single denominator, what do you get?

This is an important lesson for brand managers and those concerned with the brand strength of their products. Learn this art and your customers may sing yout product name as easy as you can read this sentence in English without much difficulty. So what is that one big secret?

Immersion.

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