There are many good sites out there which teach tips and tricks on marketing online. The most popular ones are on how to improve subscription numbers, page hits and rankings.
So firstly how do you improve page hits and visits? Do what this post did: put a number in your post title.
It’s the other two topics: increasing subscription numbers and page rankings which I want to caution eMarketers. Firstly, the above feedburner ranking is not mine. It’s created using a graphics software such as photoshop (which I seriously don’t recommend). But how tempting… since these feed counters can signal authority and entice visitors into subscribing. No surprise though, some sites actually do this. Another cheap tactic is to use someone else’s feed count code in your site. Sheesh.
If you want to make sure that the site is really as popular as they say in their feed count, here’s the tip:
- Technorati these sites. The higher the subscription, the higher the Authority numbers should be.
But then again, technorati authority numbers are also calculated via incoming links, and a closer inspection by some site authors with relatively higher authority numbers reveals another skim in play:
- Links are incoming from their own sites instead of purely 3rd party readers who genuinely are linking their sites. I mean, it’s okay to link your own sites to one another. It’s another thing to have 101 sites linking to you, with a 100 of them being your own and only 1 genuinely interested linker.
The conclusion behind this article is similar to why you should not always go for the longest queue when you’re entering a new food court or eating area which is not familiar to you, on the assumption that you are not familar with the place. Longest queue can mean good food, but it could also mean slow, bad service.
On a better note, subscription to Hafihz.com has been healthy, with an average new subscriber every 2 days. Quality sites with good articles attract readers, and we couldn’t be happier – so thanks! I will post up an article in the near future on how to improve site subscription, the right way.
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