Cutting Edge Site Subscription Tip 4
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Cutting Edge Site Subscription Tip 4: Permission Marketing
Permission marketing is about waiting for the green light from potential customers before shoving to them all that you’re excited about but in that which they have little interest in. Quite simply, it’s about waiting for their permission to allow you to market to them.
Site subscription mechanisms in your site (or even offline deals) should have a hinge based on Permission Marketing. Not only are we talking about the call to subscribe, but also the option to unsubscribe.
What’s a good example of non-permission marketing? …
Spam.
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