If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Cutting Edge Site Subscription Tip 2: Flying Purple Cows

Cows are boring. Purple cows are Seth Godin’s briliance. Flying purple cows, and that should get you noticed.

Subscription calls are like cows. So make them purple, and get them flying. Have your subscription calls visible in key areas of your site. Clear your cache, and visit my site once again, this time looking out for the places I place the call to subscription:

• For new visitors, a welcome pop up message. Note: only for new visitors.
• First line of sight on the site, the call for subscription on the right side.
• Another call for subscription in the middle of the right sidebar, this time addressing the statement from the users’ perspective.
• A final juicy button on the right sidebar at the bottom most area. For the curious ones.
• For posts, a welcome RSS call for new subscribers. Also an endnote to encourage subscription if they liked the post.
• A standalone page, explaining the subscription business as transparent as possible.

These should be executed with abit of creativity. Remember that at the end of the day, the reader is in transit, and wants to read what he came to your site to find for in the first place. That is still the dominant component.

Here are similar articles you might also like:

• How To Get 470 Subscribers in One Day
• Build Intelligent Websites
• Cutting Edge Site Subscription Tip 4
• Cutting Edge Site Subscription Tip 1
• Too Cool for ie: I Recommend Firefox 3