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You could pinpoint the victory to many things: the perceived careless choice of vp (Mrs Palin) on the part of the republican candidate, the unfortunate circumstance the republican president George Bush found himself in during his 8 year term, the comparison-ad firing which proved to be distasteful in public opinion.

On a marketing note, one lesson is stark: The importance of storytelling.

Track back to the very first speech the democratic candidate ever made to run for nomination for his party till the very latest speech as president elect and you can see why the poet made it. To prove the point on the power of superb storytelling, just take a look at his victory speech. Pay attention to the setting, the backdrop, the lighting, and how it all adds up to one fantastic story.

I call it “The Return of the Jedi.”

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