8 Tips To Run a Nasi Lemak Business

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… and  I just made myself hungry. Anyhow, add some business smarts to your future Nasi Lemak empire with these 8 tips:

1. A website dedicated to Nasi Lemak. Talk about all things associated with Nasi Lemak, from the history to ingredients to the best places to find Nasi Lemak. Offer “Daily Nasi Lemak Tips”. Don’t laugh now… I think your subscription numbers will be huge.
2. Brand your Nasi Lemak like how Old Chang Kee branded the kueh.
3. Dress up extraordinarily well when seling your Nasi Lemak. I know this dude at Clementi who sells Nasi Ayam Penyek (Chicken Rice with a touch of spice) wearing shades and a chef’s suit in the middle of a normal coffeeshop area. Generating word-of-mouth he is, as people talk about him. Maybe I’d ask him to give a class on viral marketing.
4. Stress upon an ingredient in your Nasi Lemak which is positively unique from other Nasi Lemaks.
5. Dress up your Nasi Lemak the old school way. Go back to past archives of what Nasi Lemak ought to be, and package your Nasi Lemak as “Nasi Lemak Asli”.
6. Create a story behind your Nasi Lemak. It could be one starting like “Many generations ago…” or “From the straits of Indonesia…” , something like that. Food with history seemingly tastes better.
7. Give a value-added service with your Nasi Lemak. Maybe a tissue? Simple thoughts like this show your customers that you gave a thought for their consumption of your product.
8. Create intelligence in the packaging. Traditional wrapping means that the rice or sambal might fall out of the packaging. Create a packaging that’s unique, patent it and who knows, you might turn from a Nasi Lemak seller to a Food Packaging company.

“The Nasi Lemak Stall” …. hmmm.

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