If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Hermawan Kartajaya is one of Asia’s leading marketing scholars and one of my mentors and partners in marketing. If you’re …

Please watch and comment (this video is in Malay). 

PS: I hope all my readers and subcribers comment, cause I want to know what you think of this video and the way the topic is presented in …

One of the many advantages of the net is the ability to actively promote what you’re good at. However a close look at some pitches / unique selling propositions / selling points reveals that …

Moments ago I was at Al-Ameen coffeeshop located somewhere near Upper Bukit Timah Road, munching away on a Nasi Pattaya and a glass of milo peng (ice milo).
After the meal, I walked to the cashier …

The website is a great tool for many things, one of which is personal branding. Having your own site means you’re able to display (and promote) the best that you have to offer. In  other words, …

Purchased this artpiece by Peter Gould recently at Darul Arqam. Can’t figure out where exactly to place it yet, so here it is at my homestation:

It’s a beautful painting of the holy house set against …

Never would I imagine reading this piece of news. Let me know what you think.

I was reading MM Lee’s comments on Singapore’s bilingual education policy and how it was benefiting our citizens venturing in China. You can find the article here.
The article hits it in the nail when it comes …

People. Yes, people. Too often when times are tough and cost cutting comes into action, persons are viewed as variable costs rather than assets. Of course, this would be understandable… but the problem is while …

With Seth Godin as its project initiator, dozens of volunteers working together have compiled this amazing ebook. Learn about the art and science of social groups and their influence in marketing here:
Tribes Q&A …

Say It Like Obama by Shel Leanne is a dynamic read. Its 200+ pages are filled with analysis of the many speeches that the President Elect has done, with insights into the many tools he …

How do I convince my boss of the Return on Investments (ROI) of new marketing?

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With tough times ahead, more and more quick rich schemes are appearing on the net. These too have evolved… gone are the days of some bozo-looking email asking you to cash in some money first. …

Interesting poster found in some buses (strategic choices of bus routes too). A good example of how you can market powerfully with extremely little budget…
Changing the story (angle) of your product.

Haha I just couldn’t resist writing that title. Anyhow this was the New Media Malay Focus Group I attended yesterday. Good to see some of my buddies there, plus meet new spunky ones too. …

We’ve really tried to cover grounds on almost all disciplines… top student in this, ‘A’ grade in that, and so on. There is however one subject that is still lacking in the curriculum today, which …

I’m not really thinking in terms of position or standing here, so terms like bosses, presidents, managers are not in play. The influential are those whose words you remember, whose voice can motivate you, whose thoughts …

A visit to the bookstore yesterday reminded me on how important reading is. Here are 5 very personal reasons:

Humility : Reading reminds you of how much you don’t know.
Dynamism : Reading across various topics trains your …

In the dispensing of public services, officials should do all that they can to reduce and, if possible, avoid the queueing system altogether. At face value, queues are a sign of inefficiency and excess demand …

…by singing or humming. That’s the header of the website Midomi.com . Using a simple interface, you can now hum away that tune and let Midomi find the track for you.
Who should Midomi collaborate with? …

You know those cartoons where the big elephant squirms at the sight of the small mouse? It must just be in comic land… right?

Many parables of motivation this video has.

I’m noticing a worrying trend emerging from the net. It comes in the form of offering expert advice, but when you study the mechanisms behind it, the teacher is not really teaching students. Instead students …

You could pinpoint the victory to many things: the perceived careless choice of vp (Mrs Palin) on the part of the republican candidate, the unfortunate circumstance the republican president George Bush found himself in during …