The art of upselling. See those greenish-looking cylinders in the picture? When you order food from this western food stall located in Geylang, as part of marking your order they’ll give you one cylinder and place it on your table with your order number clipped at the top.
What makes this unique is that wrapped around this cylinder is the menu of the western food stall. So while waiting for your food, you can literally look around the cylinder to see if you wish to order more. Upselling while you’re waiting – an excellent marketing concept.
Flex your creative muscles and start upselling intelligently.
From early on, you could tell Steve Jobs was not only intending to change the world, he made sure his presentations showed the attitude too. Are you still templating your thoughts?
While we may take Apple’s advantageous coolness for granted, and even consider the concept easy enough to think of, remember that in 1984, such a unique selling proposition (USP) for computers was unimaginable, unnecessary, not important yet. This was the time when we were all getting excited with technology, while Apple had the imagination and brilliance to get us excited with something else altogether…
Beautiful emancipated technology. Make the current competition irrelevant. Think different… future.
There are many lessons that we can draw from Apple computer’s marketing success. This is the start of a new series focusing on Apple’s marketing expertise and how it manages to stay cool above it’s competition. Less text, more multimedia… we think you’ll love this compilation.
A master class from Apple’s archives. What does your brand stand for?
The entrance to the National Geographic store at Vivocity.
A horse made of wood. And that’s the Afghan girl.
More about the Afghan girl.
A series of excellent paintings. And the display setup is not bad too.
The tokyo metro. You can almost feel the pain of the map designer.
Almost everything on display is on sale. Even if you can’t afford the items, take a visit to the store. It does inspire people to care about the diversity of planet earth.
In designing that poster, you might apply the wrong rules for the wrong game. Here are some differences between a poster and a report:
Text standards, like capital letters after fullstop and so on, are for reports. Posters do not follow copywriting norms, and have no reason to.
Reports usually have primary and secondary objectives. Posters need to have just one key message. Nothing else.
For reports, more is more. For posters, less is more.
Posters start with imagination. Reports start with pagination.
Posters are for people in transit, more interruption marketing. Reports are expected reports, more permission based.
Posters need to be designed such that processing the message doesn’t take too long, and if it does, it ends of with a surpise like shock or humour. Reports can be complicated, no time pressure.
Apply the right rules for the right context. Know the game.
Having a headache at your lecturer's presentation? I did, which is why I wrote this book. Now in the National Library, get your paperback edition here (only in Singapore).
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The entrance to the National Geographic store at Vivocity.
A horse made of wood. And that’s the Afghan girl.
A series of excellent paintings. And the display setup is not bad too.
The tokyo metro. You can almost feel the pain of the map designer.
Almost everything on display is on sale. Even if you can’t afford the items, take a visit to the store. It does inspire people to 
